RB Joinery
How a Kilmarnock joinery business went from invisible on Google Maps to ranking across the entire local area in just three months.
rbjoinery.comIncrease in organic traffic
To go from unranked to area-wide coverage
Ranking for "joiner near me"
The Challenge
RB Joinery is a joinery and carpentry business serving Kilmarnock and the surrounding Ayrshire villages. Before this campaign, the site barely showed up on Google - the "before" rank map below tells the story: almost every grid point across the local area came back outside the top 20 results, with the business only visible right on its own doorstep.
For a trade business, that's the difference between the phone ringing and it staying silent - especially for a term like "joiner near me", which is exactly what homeowners type when they need work done now. The goal was to turn that map red-to-green across the whole service area, with "joiner near me" ranking #1 as the benchmark.
The Strategy
Local service page SEO
Built out dedicated, keyword-targeted pages around the joinery and carpentry services people actually search for locally - with "joiner near me" as the primary target - instead of one generic "services" page trying to rank for everything.
Google Business Profile & map pack optimization
Rebuilt the Google Business Profile properly - categories, service areas and consistent citations - so the business showed up in the map pack across Kilmarnock, not just at its exact address.
On-page and technical fixes
Cleaned up site speed, structure and on-page SEO fundamentals so Google could crawl and rank the site properly - the groundwork that made the local push actually stick.
The Results
Organic traffic grew 5x, and within three months RB Joinery went from nowhere on the map to ranking #1 for "joiner near me" across Kilmarnock and the surrounding villages. Here's the before and after, straight from the rank tracker, plus the Google Search Console data behind it.
Before: Barely Ranking
Almost every point on the map came back 20+ for "joiner near me" (outside the top 20 results) - only visible right at the business's own location.
After: Area-Wide Coverage
Top-8 rankings for "joiner near me" across almost the entire grid, with #1-#3 positions right around the core Kilmarnock service area.
Google Search Console: Clicks & Impressions
Weekly clicks and impressions trending upward alongside the rank map improvement - the 5x organic traffic increase in numbers.