Jimbo's Exterior Cleaning
How a local exterior cleaning business went from barely visible on Google to ranking #1 for the searches that actually bring in paying customers.
jimboscleaning.comIncrease in organic traffic
Ranking for "roof cleaner irvine"
Ranking for "gutter cleaner irvine"
The Challenge
Jimbo's Exterior Cleaning offers roof cleaning, gutter cleaning and exterior washing across Irvine and the wider Ayrshire area. Like a lot of local tradespeople, the business relied almost entirely on word of mouth and repeat customers - the website wasn't bringing in new enquiries because it wasn't being found for the searches that mattered.
The goal was straightforward: get Jimbo's showing up on Google for the exact terms local homeowners were typing in - "roof cleaner Irvine", "gutter cleaner Irvine" and the surrounding area terms - and turn that visibility into real, trackable clicks and calls.
The Strategy
Local keyword targeting
Built out on-page SEO around the exact service + location searches Jimbo's customers use, like "roof cleaner Irvine" and "gutter cleaner Irvine", instead of generic industry terms nobody was searching for.
Local map coverage
Google Business Profile optimization and location-based signals to build consistent visibility across Irvine and the surrounding towns, not just a single postcode.
Technical and content foundations
A fast, mobile-friendly site structure with clear service pages, so traffic from search actually converted into enquiries once it landed.
The Results
Organic traffic grew 12x, and Jimbo's now ranks #1 on Google for "roof cleaner Irvine" and "gutter cleaner Irvine" - the two highest-intent searches in the local market. Here's the data straight from Google Search Console and the local rank tracking.
Google Search Console: Clicks & Impressions
Weekly clicks and impressions climbing steadily as rankings improved - clear evidence of the 12x organic traffic increase.
Local Rank Map: #1 Across Irvine
Every grid point ranking #1 for target keywords across the Irvine service area - consistent visibility, not a single lucky search.