Chris - Your Man With A Van
How a man-with-a-van removals business near Mauchline grew organic search clicks by 700%, turning search visibility into real removals bookings.
chrisyourmanwithavan.comIncrease in organic clicks
Monthly search impressions
Total organic clicks
The Challenge
Chris - Your Man With A Van offers removals and man-with-a-van services around Mauchline and the surrounding East Ayrshire villages. Before this campaign, the site barely showed up in organic search - Google Search Console recorded only a trickle of clicks and impressions, week after week.
For a removals business, that's a lot of lost jobs: homeowners searching for a man with a van would never have found Chris at all. The goal was to turn that trickle of organic traffic into a steady stream of real enquiries.
The Strategy
Local removals keyword targeting
Built out on-page content around the exact "man with a van" and removals searches used across every village in the service area, not just the town Chris is based in.
Extending Google Business Profile reach
Expanded the Google Business Profile service area and citations so Chris showed up in local search results across the outlying villages, not just next door.
Site-wide SEO fundamentals
Cleaned up site structure, speed and on-page SEO so every new visitor from the wider search footprint landed on a site built to convert them into a booking.
The Results
Organic clicks grew 700%, climbing to 958 total clicks and 36k impressions. Here's the Google Search Console data behind it.
Google Search Console: Clicks & Impressions
Weekly clicks and impressions climbing steadily to 958 total clicks and 36k impressions - the 700% increase in numbers.